Summertime is blockbuster season, and with it comes the usual onslaught of promotional tie-ins. Naturally, The Amazing Spider-Man has generated its share of interesting merchandising partners. However, with great products come great risibility, and with over ninety promotional partners it was inevitable that some of the marketing would miss the mark. From odd adult eyewear to a line of cosmetics, take your pick of the items that failed in the goal to get your spending-sense tingling.
Promotional Partners in Crime
In this new era, with all the kids living on the inter-tubes, the concept of keeping the details of your film a secret is a dwindling enterprise. Directors endeavor to preserve the crucial plot points of their film, hoping those details can remain veiled with closed sets, limited script releases, performers signing non-disclosure agreements, and all manner of clandestine control of their intellectual property. That is why it becomes amusing when all these efforts become unraveled by unintentional reveals by the companies licensed to sell branded merchandise. (Obligatory spoiler-alert!)
Up until last December the visuals of The Amazing Spider-Man?s villain ? The Lizard ? had been a closely guarded secret. That is, up until a certain confection company released promotional materials for retailers. Suddenly the web was abuzz because everyone had a sense of how he would appear ? courtesy of The Lizard Pez dispenser.
A few months later key plot spoilers were discovered when construction-toy maker Mega Bloks released their tie-in play sets at an annual toy fair. Fanboys began drooling over the fact that key moments of the film were rendered via injection-mold plastic. One involved a mechanical battle frame Rhys Ivans would use to combat our hero, while another diorama exposed a battle at an underground laboratory. Yet another play set…
Alessandra Ambrosio Alexis Bledel Ali Campoverdi Ali Larter Alice Dodd Alicia Keys Alicia Witt Amanda Bynes
No comments:
Post a Comment